jueves, 5 de noviembre de 2015

Are adverts affecting today´s society?

Nowadays no matter where we look, we see advertisings everywhere bombarding us with all kinds of information all the time. It is believed that they deeply affect today´s society and especially young people and children as they are the most vulnerable of all, but is this statement completely true or does it have advantages as well?

 On the one hand, I believe that often, some commercials trick people by promoting something which is then completely different from what we were told it was. An example of this can be when we are informed that an object or a specific type of food is of very high quality using striking and powerful  images, slogans, spoken commentary and perhaps even a very unforgettable or impacting ending. When we see all of these, we directly buy it because we believe that it is the best option, and then we find out  that we have been fooled. These kind of adverts are done by experts on marketing agencies who work onIy advertising  and who know how to trick us without getting into trouble with the law. Actually most of these adverts cost a fortune as usually famous people are paid to appear in the advertisement and in order to make it more popular and therefore make sure they promote the product in the best way possible.

 On the other hand, I also see eye to eye with the people who believe that thanks to adverts, citizens get to know are well informed about  everything that is out in the market, specially the important things like for example the new technological devices that help diabetic people with their glucose levels. As  social security does not give it to the patients, if it weren’t for the adverts all these people would not know of the existence of this device.

Therefore, if I were the government, I would undoubtedly make a law were all kind of advertisements and commercials could only say completely true things without any exception. Commercials are something that help both the company promote and the customer get to know the prize and the details of the product so, as long as they are done in a non-harming way, why should we not have adverts?

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